Traders Want an Edge, Not Just Cheap Trades. Execution Is India's New Broker Battleground
Jul 31, 2026
Bengaluru (Karnataka) [India], July 31: For years, India's active traders picked a broker on one number, the price of a trade. That question is now answered. Flat per-order pricing sits on nearly every serious platform, and for the most active traders, cheap brokerage no longer sets anyone apart. What traders want next is harder to put on a pricing page: an edge. And more and more, that edge isn't decided by what a trade costs, but by how well it's executed.
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