Asian Paints Celebrates the Spirit of India Through the Colours We Call Our Own, this Independence Day
Aug 14, 2026
Mumbai (Maharashtra) [India], August 14: This Independence Day, Asian Paints unveils its latest print campaign, "5000+ Colours of Freedom", a tribute to the colours that shape India's homes and the people who live in them. At the heart of the campaign is a striking visual collage of homes from across the country, with three homes rendered in the saffron, white, and green brings alive India's identity using Asian Paints' colour swatches. The visual brings together the colours of the nation and the colours reflected on millions of Indian homes, celebrating the idea that our homes are a reflection of who we are. The campaign's evocative message, "Yeh Rang Hi Humara Asli Pata Hai," reinforces how colours often become a more powerful expression of identity for our homes than any address.
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