How Square Yards Is Building Transparency Into the Home-Buying Process
Aug 11, 2026
New Delhi [India], August 11: When you inquire about a property online, your phone may start ringing within minutes. Before you even have a chance to compare neighbourhoods or discuss your budget with family, you may be told that inventory is running low and that the opportunity to book could close at any moment. Follow-up calls, limited-time offers, claims of rapidly disappearing inventory, unverified recommendations and inconsistent pricing across platforms have become common experiences in today's residential real estate market. Genuine opportunities do exist, but buyers increasingly want the confidence to tell the difference between informed advice and undue pressure.
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