De Beers Group's 'Love, From Bestie' Turns Friendship Day into a Lasting Ritual with Natural Diamonds
Sep 01, 2026
Mumbai (Maharashtra) [India], September 1: Not every milestone comes with a date on the calendar, some come with a best friend by your side. The people we choose to grow with, celebrate with and turn to through every version of life are increasingly becoming relationships worth marking. Recognising this shift, De Beers Group's 'Love, From Bestie' brings natural diamonds into a new kind of celebration, one centred on the friendships that are rare, enduring and entirely your own.
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